What are Google Sitelinks?
As you’ll see from the image, the Tweed Valley Website has 6 extra pages listed below the homepage link. Not every website has this (some may have 2 or 4, many have none).
The benefit is visitors can can gain a better understanding of what your site is about before clicking, and they can take a short-cut to a page that interests them, rather than getting to the home page and then having to use the menu.
How do you achieve that? Google don’t let on.
Some factors though, undoubtedly, are: easily searchable, structured navigation; strong organic search traffic; high click through rates from search results page; and unique page titles and meta descriptions on internal pages.
Generally speaking then popular internal pages appear as sitelinks.
Steve Douglas initially began designing and facilitating new websites for The Captain's Cabin, Ullapool Bookshop and Lochbroom Hardware back in 2013. Since then the Ullapool shops websites (using WordPress) have been redesigned, updated and re-developed to include social media links (through Instagram and Facebook) as well as maintaining a sleek and modern design. These were produced on time and in a very quick and efficient manner. In 2018 Steve was asked to look at the prospect of an e-commerce site for gifts, maps and local niche books. Since then, Ullapool Trading.com has been launched and Steve was able to provide excellent website design, on site training, product photography and also built an easy to use shopping site, thereby allowing the Ullapool Bookshop to sell their items online in a competitive market throughout Europe and the UK.
The Old Bakehouse
Steve Douglas has been looking after our website for over 15 years. Steve has amazing imagination and creative talent and has designed a very impressive and professional web site for us. We rely on his help to keep us up to date and his creative flair never fails to impress. We cannot recommend him highly enough and look forward to many more years working with Steve.
Reel Private Tours
Steve Douglas has been looking after my website both for my current company and my previous company of Messrs Green-Lyne Private Hire of West Linton, therefore Steve has looked after all aspects of my websites for the last 21 years. He has shown imagination, innovation and reliability, three accolades I do not think could be bettered.It has also been imperative to have someone of Steve?s stature and experience to provide the professionalism that is required. I would recommend Steve thoroughly to develop and look after anyone?s website in the future.